What makes you use a company time and again?

[Catty1]

Okay, my colleague and I are meeting tomorrow. We have a client base, and are trying to think of ways to encourage referrals and grow the business.

It's computer service and repair.

If it were you, what kind of offer would appeal to you? eg, for each referral that books a call with us, you get $5.00 off your next service call and your referral person gets $10.00 off?

Even if it's not specifically computers, why do you stay with the company you do?

Are mistakes okay, depending on how they are handled by the company?

Your two cents, please! Or a few dollars.

Thanks!

[Nomilynn]

For me, it's value. If someone will go an extra mile for no charge, I'm likely to stay with the company, and probably pay for the same service the next time. I also always shop around for the best "bang for the buck."

I'm not sure about the "refer a friend" unless the coupon doesn't expire, etc. What is the point of getting $5 dollars off for referring a friend, when the coupon is for the service you've just had done? So unless it always applies to the next service, they are not an incentive for me. What about a coupon that applies to every new client? Or enter a draw to get a free mp3 player or something just by using the service, or for every referral?

[G535]

If you're good at what you do your business will advertise itself, if you stuff things up news will travel faster than if you do a good job.

[Medusa]

If a company/person is prompt in returning my call, that means a lot to me. Consistency in fees is also important. If I'm a victim of bait and switch, I take it seriously. Of course, a deep discount on the first visit is appreciated but tell me from the beginning what the rates are because for repeat business, if I'm told "Well, that's because you were new. I can't give you rates like that every time", it makes me suspicious. However, no matter how low the price, if the service/product is inferior, I won't use them again. Hope this helps, Candace. Much success and prosperity to you......

[catnapper]

I always buy from people. You can get the same product from many different places, and varying prices on that same item, but its the people with whom I'm dealing that make me return to that company. Their service is key. If they mess up, its ok, just be honest with me about your mistake and act quickly to rectify it.

Right now, in my business, its a mean, nasty world. Customers are shopping harder than ever and looking for the ultimate best deal. My prices are almost always higher because I'm selling a more expensive product. In these economic times, people aren't necessarily considering that my product is better quality, they're seeing the bottom price line. I typically have a strong sales rate because I am honest and I don't call or harass them to make a decision unlike my competitors (or coworkers). I had a customer yesterday come back solely because I was the only one who didn't call her a hundred times. She admitted my prices were higher and the financing terms not as generous, but she came back because of me. I knew she didn't want me to call, so I respected that. Many others actually want me to keep in contact, so I do that. The thing is to find out what they want and fulfill that need.

[carole]

I like when they have rewards systems in place, like buy one get one free, or buy so many get a free product, of course that does not really apply to a computer business, but what you suggested,rewarding them for their custom, sounds good to me.

Of course good service, politeness and a good job done, will always make me go back to that company.when a company goes that extra mile for me also makes me want to deal with them again.

Cost does come into it for me, so value for money as well.

[finn's mom]

Good customer service. Pride. David and I both drive 45 minutes to get our oil changed. He's been going to the same place for about 7 years now and we don't go anywhere else unless we absolutely have to. The guys there are good to us, kind and prompt. They have a clean restroom and a comfortable waiting area. Their price is decent, although I can definitely get it done cheaper.

I have been going to the same vet (sometimes driving an hour just to buy heartworm preventative) for 13 or so years. Not only is she great with my pets, she's straightforward and intelligent. I have only heard a few times of a vet that continues to go to school to learn more about the trade. She educates herself constantly and is always striving to improve her practice. She does rescue work as well.

I almost exclusively buy my produce from where I work, Sprouts Farmers Market. It's rare that you find inexpensive and good quality. And, even before I started working there, the customer service was outstanding.

An instance of what would make me NOT return to a business. David and I went to a local hospital to see what it was like and check it out as a possible delivery place for our baby. We wandered around aimlessly for about thirty minutes trying to find someone to tell us where the women's center was. We never did receive any help. I wouldn't go to that hospital unless i was taken there in an ambulance for an emergency.

[pomtzu]

Customer service is very important to many people. When I was still working I worked as an account specialist/customer service rep for a large manufacturing company. Our prices definitely weren't on the low side, and when many clients started buying imported items, it was more important than ever to provide top notch service to those who chose to continue to do business with us. Many of my accounts stayed faithful to us because they knew I would go above and beyond, and even "bend the rule" for them, just to get the job done. Once you have gained someone's trust and confidence, they will usually stay with you. And never try to bluff your way out of a negative situation - it will come back to bite you. Admit there has been a mistake, and then rectify it immediately, if not sooner! Never push it aside with the attitude that "I'll work on it when I have time - I have other clients/matters to attend to first". A sure way to lose a customer is to sweep THEIR problem under the rug!