I always buy from people. You can get the same product from many different places, and varying prices on that same item, but its the people with whom I'm dealing that make me return to that company. Their service is key. If they mess up, its ok, just be honest with me about your mistake and act quickly to rectify it.

Right now, in my business, its a mean, nasty world. Customers are shopping harder than ever and looking for the ultimate best deal. My prices are almost always higher because I'm selling a more expensive product. In these economic times, people aren't necessarily considering that my product is better quality, they're seeing the bottom price line. I typically have a strong sales rate because I am honest and I don't call or harass them to make a decision unlike my competitors (or coworkers). I had a customer yesterday come back solely because I was the only one who didn't call her a hundred times. She admitted my prices were higher and the financing terms not as generous, but she came back because of me. I knew she didn't want me to call, so I respected that. Many others actually want me to keep in contact, so I do that. The thing is to find out what they want and fulfill that need.