If a company/person is prompt in returning my call, that means a lot to me. Consistency in fees is also important. If I'm a victim of bait and switch, I take it seriously. Of course, a deep discount on the first visit is appreciated but tell me from the beginning what the rates are because for repeat business, if I'm told "Well, that's because you were new. I can't give you rates like that every time", it makes me suspicious. However, no matter how low the price, if the service/product is inferior, I won't use them again. Hope this helps, Candace. Much success and prosperity to you......