Does anybody else have a pup that is extremely licky?? Emerson has this thing with licking people and he just won't stop.

Whenever I bend over to tie my shoes he'll lick my chin, face, ears and hair. If I pay some attention to somebody other than him (Willow, Marigold, Malone) he's licking all over my legs and arms.

It's rather annoying after a while (!!) but I'm not sure if it is something I should tell him "NO!" in a firm voice. I HAVE done that a couple of times, and his feelings get very hurt. I try pushing him away, but he comes right back.

Is there an effective way to let him know that this isn't acceptable?? I don't want to punish him because I am thinking that this is a submissive trait, but I really do wish he would stop