From this week on the Swiss daily newspapers "Tagblatt der Stadt Zürich", "Tages Anzeiger" and the weekly magazine "Tierwelt" will print obtuary for pets (they are all serious press).
Evething began few days ago when Tages Anzeiger printed an obtuary in which was not clear if it was a child or a cat (a photo of a cat gave the idea it was the pet of the deceased child), after many readers calling to clear it up, we came to know that it , in fact was an obtuary for a cat.
That created a polemic with the press and the public.
After a poll resulted about 60% pro and 40% contra obtuary for animals in newspapers, Tagblatt saw a niche to create obtuary specially for pets the "Abshied vom Haustier" (Pets farewell) photo of the pet inclusive, and was followed by Tages Anzeiger and the weekly magazine Tierwelt.
I thing others will adere to this idea.
Togh there are many home pages with this subject (Rainbow Bridge), I thing it is a great idea.
Canis Amicus
"A dog is love you give yourself"
Bookmarks