The article was talking about the marketing of the weapon used in the Newtown shooting. (A ultra lethal weapon)
Probably was redundant.
The ad also was very successful. That particular weapon was flying off the shelves in every gunstore in the country.
Now that the "pro gun" folks are convinced that all weapons will be banned by the ( Goverment) AKA. (the bogeyman)
http://www.bushmaster.com/index.asp
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