Quote Originally Posted by lizbud View Post
Interesting article on successful marketing of lethal weapons.

http://www.cnn.com/2012/12/20/opinio...html?hpt=hp_c2

I read that piece this morning and rolled my eyes.

Bushmaster (who didn't really need much marketing or a competent marketing department, as they make one of the best rifles of that type on the market) took a common comment (Dude, really? You'll lose your man card for that!) and turned it into a weak marketing campaign aimed at......people who were already going to purchase a weapon anyway.

This isn't Joe Camel, the Marlboro man, or the mass media campaigns trying to get you to drink brand X beer.....it's an ad aimed at people who were already going to make a purchase.You're not going to see ads for S+W during the evening news, though I'd welcome those in place of the endless stream of ads for Viagra, Cialis, or any of the other products in that vein that are slathered everywhere.