In response to concerns regarding one of Energizer's new spots in which a
mother intervenes on behalf of the family cat to keep him out of harms way:


"Our new spots depict how every day people overcome life's daily

challenges to keep going. In the case of the mother of four young

children, she moves through the house with baby in arms to break up a

food fight, end an art project on the wall, disrupt a gymnastics

display on the couch and rescue the family cat. It is all in a day's

work for a busy mom. Through it all she keeps her cool and keeps

going.

We apologize if we have offended anyone with this spot. We

wanted to show how much of a hero moms can be.

These commercials were filmed in New Zealand and the Humane

Society of New Zealand was invited to be present during the filling.

At no time was the cat mistreated and all proper care was maintained

at all times.

And my email to them...

Question/Comment:
I am writing in regards to the commercial depicting a cat being put into a
clothes dryer. This can have serious consequences to the lives of cats
should an impressionable child use the 'idea' to do this to a living
animal. It has happened in the past that cats accidently get into
appliances, and the end result is almost always a horrible death. Please
pull this commercial, or I'll be buying batteries from another competing
manufacturer. Thank you for addressing this..Jan