I am useless at finding old threads, but I can tell you someone posted about the new battery energiser add, which depicts a mother coping with daily life stresses, one showing a young child almost putting a cat in a clothes dryer., hero mother comes to the rescue.
If you could all complain and email

[email protected] then we stand a good chance of getting this advert pulled or as I suggested to them to delete that part of the advert, as a good compromise, I also told them all companies have a responsibility to the public to ensure their adverts are not irresponsible, in this case it is, the real danger here is young children are very impressionable and could mimic this behaviour.

I have not seen the advert, but it must be on the TV because shamely it was filmed here.(even if like me you have not seen it, get emailing.. i will be looking out for it now)

Please get together on this one and email like mad, don't let me and our kitties down , we don't need this kind of thoughtless advertising, there is enough cruelty and dangers for our animals out there without media making it worse.