Yes i colour my hair and I have no qualms about admitting it, I am not ashamed to say so, I have about 30 percent gray now according to my hairdresser, and I hate having grey hair, I did have dark hair , but now I colour it a natural blonde colour, it suits me, I do not suit dark hair anymore, strange that, I was blonde as a young child, maybe that is why, dark hair against my fair skin makes me look like a witch, not a good look lol.
I always use Loreal products, just used the new one that you brush on highlights, it was a bit disappointing results, My girlfriend did it for me, she is a hairdresser, but it looks more like one colour and quite yellow at times, i like the striped look of blonde and red.

I find it a pain having to dye my hair, its a chore, but i am not ready to go grey just yet, maybe in my sixty's, my mother only stopped doing hers about three years ago and she is 70 this year.