I feed Wellness, and I've had fabulous luck with it! The dogs are both shinier and overall healthier looking, and when I got my grandma to switch her kitty to it, the kitty's persistant Urinary Tract infections disappeared!

FYI: While Colgate does currently test on animals, they are also researching new, better ways to conduct their experiments in the hopes that in a few years they won't have to use animals in their tests anymore. Perhaps the people who buy their pet foods will help fund a huge breakthrough...