There's different creams made for paws.....I know there's one called Protecta-Paw or something that we have at work. I put it on Nebo when I take him (once a month or so) to work...seems to help. You don't want them *too* soft of course, so I wouldn't put it on that often. Go over to Petco and ask the groomers about the "Paws Plus" package and they can show you the stuff.