I don't think too much of celebrities and their apologies don't mean much either-I agree it's an underhanded way to get more attention.
As for the Totonto mayor I think he should put himself away, nothing he says is sincere---makes me think he fried his brain with booze and drugs. I do feel very sorry for his poor wife who is too afraid to take the kids and leave-I certainly would not want to be at the other end of one of his rages.