LH... Lemons.... Lemonade....
You know this kind of hype is only going to get worse as technology and time advances. So, take advantage of it. I moved some funds around and bought Home Depot and Lowes stock last week. 
I understand news organizations telling you a hurricane is coming. What I find to be utter hype were the five channels on Direct TV dedicated to nothing but Hurricane Irene updates.
Just be prepared ALL the time. Its not rocket science. Be able to provide for you and yours for at least 2 weeks, always. That way when it hits the fan for real, you can be a person able to HELP and not one of those standing on your roof begging for somebody else to save you.
"Unlike most of you, I am not a nut."
- Homer Simpson
"If the enemy opens the door, you must race in."
- Sun Tzu - Art of War
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