I think there's a hidden fine line in there somewhere.When buying big ticket items, I'm the kind of consumer that does my research and determines ahead of time exactly what I am looking for. So, when a sales person tries to disuade me, I tend to find it a bit insulting. For example, when I was buying my digital camera -- the guy at Staples almost wouldn't sell it to me. He told me it was 'too much camera' and tried to sell me one that I already had. I had done my research, and wanted that one because of the shutter speed. (And for the record, the camera is perfect!)
So, yes, a salesperson should always tell the truth, but not be pushy about it. So, if I was the person trying to buy the white couch, I think I would have responded with something (hopefully nicely) like: "Is this couch for sale? Because this is the one I would like to buy."(Yes, I have pets and I have kids, and I LOVE my white couch!!!)
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