Yep, you got it basically NILIF = Nothing in Life is Free. As my mentor calls it, it's a "learn to earn" program. If Doggy wants something (anything), Doggy must earn it. If Doggy wants dinner, Doggy must wait for the verbal release. If Doggy wants to go for a walk, Doggy must wait at the threshold and walk on a loose-leash. If Doggy wants attention, Doggy must wait quietly or perform an acceptable behavior. The key to NILIF, imo, is to free-shape behaviors so that the dog THINKS and offers good behaviors voluntarily. That's the real beauty of it, imo.

Stick with the rules, stay with the boundaries, keep his obedience incredibly sharp, and you shouldn't have a problem! Above all, have fun!