I have bounce reflector called a Sto-Fen Omni-Bounce which is a simple piece or white plastic that snaps onto a flash gun. I used to have a bounce reflector but that silvered umbrella was a very clumsy to use. This Omni-Bounce works really well and I never get the space alien eye effect when I photograph the cats or red-eye from people. Also it's a softer flash reducing the harshness when the flash is close to the subject.

Once I got the thing I started noticing them a lot on the news when photographers are crowding around a politician or celebrity.

That's a very nicely lighted picture of Pooky and he's quite handsome.