I definitely DO feel it's a touching commercial... me and my friends were talking about it a few days ago. And more companies should absolutely do the same.

However, the bottom-line here IS a money-making ploy, whether their intentions seem good or not. "Buy this food... and we'll donate some of it to shelters." Honestly, you know if they were just doing this to help shelter dogs, they would donate anyway... they would just put out a commercial urging people to adopt, instead of plastering their company name all over it.

And, in the end, I cannot even force myself to give Pedigree props - because any dog food that lies like they do, sells the bare minimum (basically) of nutrition in their kibble, & makes as much money for as little quality as their product has, but still claims they are "for dogs"... just can't pass as reputable, IMO.