I saw this commercial about 5 times before I knew what company was involved. As a matter of fact, I think I became aware that it was Pedigree, through another thread about it here on Pet Talk. The fact that it was a dog food company, never crossed my mind. The only thing I was affected by was how heartbreaking this situation is. I can't watch it without crying either.

I believe the message these people are trying to convey is the harsh reality of the state of shelter dogs in this world. If you visit their website at pedigree.com, it's quite evident.

Since this commercial started airing, I've gotten emails from three of my friends/relatives. All of which were so touched by this commercial, they are seriously thinking about adopting a shelter dog in the very near future. One of them is my sister and she is planning a trip to her local shelter this week. I don't think the fact that, it's Pedigree backing it, has a whole lot to do with it's main intention.