Leslie I have seen it several times on many different channels. For those who haven't seen it, here it is:

http://www.youtube.com/watch?v=OAxOtp4vDJQ

I would love to see more dog food makers offering to provide money to shelter dogs. I hope others will follow along. For those who maybe don't think they'd personally like to feed their dogs Pedigree, I would just like to say that I would rather see a dog be adopted and fed Pedigree than the alternative. When I was a child growing up, my parents weren't at all into researching good dog foods but all of my childhood dogs were healthy and loved and that is really all that matters.