"There is absolutely nothing wrong with feeding ekanuba, or iams, or any other other high quality dog food."

So, it's cool if we fed my little brother Cap'n Crunch for the rest of his life? Sw33t, I will consider it. He loves it, he would eat it every day, he would probably survive on it and have loads of hyper energy... sounds ok to me.

Keep in mind that variety is gooood. Just because dogs survive on kibbles does not mean there isn't plenty of room for improvement, there IS! I don't know why you're encouraging an owner who *does* question the ethics/information behind the massive, corporate, "popular", filler-packed brands to not look into improving her dogs diet. That is what this thread is about! Looking around and considering other ways instead of sticking to what is conventional/easy/familiar. People *should* know what they're putting into their pet's bodies, and they *should* inform themselves rather than listening to every word a conventional vet tells them.