Valentines day is relatively new in NZ, maybe been celebrated around five years now, it is only for sweethearts and wife's and husbands here, it is a big day for the retailer and some people go over board IMO, but it is a fun day all the same, and I say hey why not, if you want to celebrate it do, if not don't, i have had my disappointments on valentines day as my hubby is not the biggest on romance, and it just made me feel annoyed really, so i don't care to celebrate it really.,it puts too much expectations on people ..but i actually did get a card this year.