I used to write a Pet of the Week column for a local newspaper. What I tried to do was get a little history of the cat. For instance, I was writing about a kitten that was found in an air duct of an office building. I interviewed the guy who heard the "meowing" coming from the air duct in his office, and wrote a little "story" around it.

Try to draw out the public's sympathy by describing how the cat came to be at the shelter, putting emphasis on the cat's personality, any traits you notice, along with the usual spayed, litterbox trained, needs to be an only cat, a real lap cat, etc. If you need help, let me know.

Good luck!!