Quote Originally Posted by Daisy and Delilah View Post
I remember seeing a show about FN, on FN. They specifically said they find it humorous when people spend days looking for the brands they see on there. In fact, they make the labels themselves. I'll never forget hearing that. I have seen them use Hellman's mayo and a few other things.
IT's Hellman's, East of the Rockies! I saw that on a label when I was a kid and still wonder about it.

I think they really do not think about the viewer's when if comes to brands.
The reason they do not let brand names get thru is that they do not want to have to enter into any contract with a distributor.

Appliances and cookware do what is called a promotional consideration-they give the appliances for a blurb at the end of a show or a close up of the name badge during the show.

Also, they want a company to BUY time for commercials, so any name flashing is good for the company, it's free advertising.

The last thing about product placement and why people want to know what is being used is really simple.

People want to know WHAT is being used. Some products vary in quality-salt is salt, but when you get to exotic marks or brands people want exactly the brand the cooks use.

I guess a good example is tomato products. Every brand has a different taste and sometimes using another brand/cheaper brand will change the flavor of what you are cooking.

People get to be brand loyal for a number of reasons, they are the peeps that will buy the Official RR Cookware or Knives. A bunch of BS, I think-I you know your kitchen you can cook in anything.

----------

I did not know they admitted to printing labels, I just saw the lettering on the cans/boxes and would laugh at the stupid names they came up-it reminded me of a movies I saw where they had a can of seafood soup and it was labeled something like Captain Jack's Chum Chowder..

Funny....