Should Walmart sell wine?
Walmart announced that, sometime in 2008, it will begin offering
customers a new discount item ----
Walmart's own brand of wine. The world's largest retail chain is
teaming up with Ernest & Julio Gallo Winery of California to produce
the spirits at an affordable price, in the $2 - $5 range.
Wine connoisseurs may not be inclined to put a bottle of Walmart brand
into their shopping carts, but "there is a market for inexpensive
wine," said Kathy Micken, professor of marketing at the University of
Arkansas . "But the right name is important."
Customer surveys were conducted to determine the most attractive name
for the Walmart wine brand. The top surveyed names in order of
popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Walmart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this i s a hoax. I know possum is
not a white meat!
