This morning, i was on my way to work & listening to the radio. I guess this started last week, but the local humane society is working with the radio station, and they are featuring a "dog of the week". They bring the dog into the studio, and talk about what he's doing, what he looks like, how he acts etc. It's about a 15 minute spotlight, and then throughout the rest of the week they keep advertising them in like a 1-minute segment.
I just thought it is great way to reach a lot of people, and since they are focusing on one specific dog, that somebody might fall in love with them over the airwaves.
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