I try to balance price against the amount of time I have to spend traveling. I can get a flight to London that is $120 cheaper than a direct flight (this one going from Los Angeles to Denver to New York and then to London) but it would mean I would have to spend another 8 hours in travel - mostly spent in airports which we all know are the happiest places on earth - rather than getting to my destination. It's worth the money to me to get there sooner rather than cheaper