You cannot buy fruit & produce in a big box store. There is no physical way you can get anything fresh thru the production chain in the time it takes for produce to go bad. I only buy fruits and veggies at my local family market. They buy locally so most of the stuff was in the field just the day before. I've bought celery at Safeway and at my local on the same day. Safeways lasted about three days, local market a week! I think Americans have forgotten how to eat. Conveniece wins out over quality food.