You know what i don't think there is anything wrong with making the most of yourself, and i also see nothing wrong with being just yourself, it is entirely a personal thing, if you are comfortable either way that is what matters.

I like to wear make-up , some jewellery, have my hair coloured now and then and dress up a bit, i am more a jeans and jacket type of woman, but i like to add accessories like a scarf to dress myself up, i don't wear high heels, dresses, only own one skirt, but i find nothing wrong with seeing a dressed up woman who takes care of herself, that is her own decision and does not make her superficial either IMO.

As long as one is happy in their own skin, who am i to judge. Each to their own i say.