You need to do some serious work with him -- he basically need to be desensitized regarding shadows. Has he done obedience work? You need to get him on a leash, and when he starts after a shadow, refocus him on you. That way he knows you are in control, and he can ignore the shadow. You have to do this consistently - and every day - just leash time with you in charge, and if he starts after a shadow, make him sit, look at you, and you need to remember not to tense up or get excited, just "focus on me, that shadow isn;t important, *I* am."
Also, has he been to the vet lately? Unrelated to the shadow-chasing, but the touching his back making him scratch uncontrollably raised alarm bells.
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