well i check at this pet store first just to see what were the different foods they have(and of course to mop and complain about all the little puppies in their kennels waiting for somebody to come along and buy them) boy it was something terrible to see, poor little things. but anyways i checked there and it was close to $30 as well, and then i remember my vet sold it too, so i got it there. well i hope you find some cheaper places to buy it, we go through dog food so fast it's amazing, the cheaper the better...but the higher quality haha!