Quote Originally Posted by cyber-sibes
...which means that McDonalds, starbucks, Toyota, New Balance, and Motorola must have fronted some BIG BIG BUCKS to this project!
"Unlike advertisers that typically pay to be included in branded-entertainment projects, the five marketers whose products are becoming branded tokens did not ask Hasbro to be included in the new edition nor did they pay Hasbro a fee, Mr. Blecher said.

Rather, he said, the company sought out the marketers because their products will help the new version offer “a representation of America in the 21st century.”

Taken from this website.

Sorry to stray from the topic so much!