I buy name brand food items like soda=diet coke,peanut butter=JIF, and ketchup=Heinz. My toothpaste also has to be name brand but my mouthwash can be generic. I also buy name brand cosmetics,shampoo and conditioner. My clothes can be generic but my jeans have to be Gloria Vanderbilt. The cat food I buy has to a name brand too. I guess I still buy more name brand items than generic.