My dogs love it!!!! Now that I'm pregnant my husband is in charge of getting the dog food (40 pound bags and I can only lift 20). Well, he didn't get food in time and ran out. So I borrowed some of mom's dog food. It's Purina Dog Chow. They looked at their bowl and looked at me like what's this? This isn't ours. It took a while for them to eat it and with the Nutro, I turn around and it's gone. I don't think Dakota chews.