That culture difference still trips me up from time to tim!
Seagram is a very famous racehorse in this country and won the most famous race in the country in 1991. (Red Rum was the only horse to win the race three times and is buried at the finishing post. He was a complete star and would visit Aintree on National day to parade for many years after he was retired.)
Sorry, it was just a little misplaced humour. As soon as I saw the name it made me think of the horse!