I was discussing this with the gal who is helping me out - and she told that she learned in an ad class once that the company name has to tell what you do.

PetCV is cute!

Another one we hit on is Refurred Tenants or Prefurred Tenants. I like the first because it means 'references' - but I like the second one because it hints that pets with a resume have a leg(or four) up on ones without.

"Res" is a bit risky because the term "rez" up here is used a lot to refer to a First Nations reservation - like "going to the rez". It wouldn't be offensive at all, but would have a bit of 'off' meaning.

Thanks!