I guess Trix will have to come up with a new slogan... "Silly rabbit, Trix is for kids" just doesn't fit their new marketing plan. I was wondering why they changed their shape back to the way it was when I was a kid, instead of the fruit shape.

Childhood obesity is awful, but really, its the parents who BUY this stuff for their kids. Yes, I am well aware kids respond hugely to marketing. My nephew could barely say mommy and daddy when the Disney film Madagascar came out. Don't ya know that thanks to all the marketing on commercials (including things like Happy Meals) my nephew could say "Madagascar" perfectly? Ultimately, it comes down to the parent buying the food and putting it on their plate (or in their cereal bowls). Nobody wants to be a parent anymore. They want to be their child's friend.