I use a 10c filter machine (can't you tell? ) when I have leisure time in the morning. Otherwise I use the French Press. To avoid coffee bitterness, my dad (learned in the army) used to use a pinch of salt in with the grinds. I also clean the pot with vinegar once a week to remove stains and it makes a huge taste difference, My favorite though, is Dunkin Donuts. I find Starbucks too strong and have to tell the staff to fill the cup 3/4 so I can add extra cream. Love my java!