The nutritionist for NULO used to come into my store frequently. She's a FANTASTIC lady who really loves animals and nutrition. My cats tried the previous formulation of NULO and were not crazy about it, but I know that I was told this new formulation would be more palatable. I'm excited to see that it's been released, I'm going to pick up some samples next week. It looks like a food that would be great for diabetic cats!