I have heard of the new flavors, including that one, and they are part of a campaign to find the 'new flavor' of chips. I would think they were limited editions as they are just out long enough to find which one is the most popular of the three. It's not wrong; it's marketing. It's not shameful, no one is being deprived of a necessary food source, THEY'RE POTATO CHIPS!!!
I, myself, would never buy the flavor. Give me plain, barbecued, crab seasoned, and occasionally sour cream & onion flavored. That's as adventurous as I go...and I'm not paying over market price for any of them.
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