Thank you for sharing your concerns regarding our animal research policy. I’m glad you wrote to us so that we can update you on the events that inspired your message.
Early in 2003, an activist group initiated a sensational and misleading campaign to forcefully persuade Iams not to conduct nutritional studies. The Iams Company and its employees are passionate about cats and dogs with a deep commitment to their health and welfare, so we understand how important this issue is to you. We pledge complete openness on this subject so you can feel good about feeding your pets a proven product that is compassionately studied to help dogs and cats live longer and healthier lives.
The Iams mission is to enhance the well-being of dogs and cats by providing world class nutrition and pet care products. To accomplish this mission for our customers, we have to know dogs and cats better than anyone. We put that knowledge into Eukanuba and Iams products that feed an estimated 30 million pets throughout the world every day, and that’s a responsibility we take very seriously.
We work with dogs and cats to prove that our pet foods provide true nutritional healthcare. One great example of this is the addition of our Iams Daily Dental Care to all Iams Dog Food formulas. By studying pets using this product, we were able to prove that it helps reduce tartar by up to 50 percent, a development that helps address a serious health problem among more than 85 percent of the world’s dogs. These types of feeding studies are the same kind that a human would volunteer to join, and they are only conducted within the strict guidelines of a detailed, industry-leading research policy that we have urged the rest of the industry to adopt. At the same time, cats and dogs on the Iams team get plenty of exercise and socialization that includes interaction with other cats and dogs as well as people.
In addition, we continue to enhance our practices with the help of an independent seven-member International Animal Care Advisory Board that includes some of the world’s leading experts on animal care, welfare and ethics. Please take a few minutes and review our research policy on our Web site at www.iamsco.com.
When you visit us online, please take a look at the credentials of our independent Advisory Board, which includes executives from the ASPCA and the Humane Society of the United States along with European experts. These respected individuals have full access to review any facility where Iams is working with pets, and they will continue to provide us with valued outside advice. We believe there is no other qualified authority that can better judge how we care for the dogs and cats in our feeding studies.
For additional information, please copy-and-paste the following URLs to your web browser:
UPDATE ON IAMS ANIMAL RESEARCH
see below
THE IAMS COMPANY ANIMAL RESEARCH POLICY
see below
Thank you again for taking the time to contact us and for giving us the opportunity to respond with the facts. If you need further information or have specific questions, please visit the web site or contact our Consumer Care-line at 800-525-4267. Don’t hesitate to ask for me personally.
Sincerely,
Tina
Iams Consumer Care, North America
http://www.iamsco.com/en_US/jhtmls/i..._US&bc=C&ai=52
http://www.iamsco.com/en_US/jhtmls/i...C&pti=IN&ai=12
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