The Advantix and Pedigree food are still my favorites. There's one for Sealy Mattresses where the sales guys are eating coffe grounds and guzzling coffee from a coffee maker to stay awake. There are so many excellent, imaginative commercials out. When I worked in advertsing, eons ago, we never had this technology or imagination on the stuff I worked on. I think some of the commercials are pure genius. The clue to the whole thing is to remember the product. If you can't, the commercial fails, no matter how good it is. i remember learning that in school.