I don't know about policy or law, what has me so heated is that they're misleading the public. If I were someone in their area and accessed their page and saw one of those cats, I'd expect to be able to inquire about adopting THAT pet in THAT picture. I have NO idea why they wouldn't use pictures from their shelters/rescue. To me, it would tug on my heartstrings much more to see a kitty in a shelter than a beautiful cat in front of a wicker chair or a pretty background, who is obviously happy and well taken care of...