Depends on the brand........and I'm not that much into the *plain* flavors. I love Breyers Strawberry. I like vanilla and french vanilla, with blueberries or other fruits to top it with. I don't like chocolate at all. I *love* chocolate everything, but not chocolate ice cream. Its just *ok*. My absolute FAVORITE flavors are cookies n cream, pineapple coconut, almond praline, pecan praline, toasted almond, and many others. Can you tell, I LOVE ICE CREAM?