As Karen said, the CEO of this company says he works with
"animal activists" in this business venture.

Woof & Co. to be Rufus Inc.
Several months after opening two stores in Boston, Mass., Woof & Co., a retail companion animal outlet, is redefining its image to encourage a holistic approach to pet sales and ownership.



Employees will counsel would-be owners about the demands of each breed and follow-through after purchases to ensure safe, healthy homes for puppies sold, said Don Jones, CEO. The new company – Rufus Inc. – will be announced to the public in May to “enhance the quality of lives of companion animals and the services that we offer,” said Jones. He is working with animal activists and veterinarians to ensure that the new stores will “enhance the communities where we live and work” by educating customers, establishing a welfare network for clients who cannot keep pets they buy and following up with pet owners at critical stages of a puppy’s life


No animal activist organization would ever be associated with
selling pups through a retail outlet. I'd love to call him on
that statement.