I don't hate it because I think its associated only with a couple's relationship...............I just don't think its neccessary because those who you love should know you love them every day.......not just once a year. I don't think you need a *day* for that.

Same with mother's day, and father's day. I think my parents should know that I love them everyday, not just on those particular days. But of course, that's just me.