This just breaks my heart!!! I'm holding back the tears. I don't know how you got through it, I don't think I could have.
It sounds like this place needs some serious PR to get donations and public awareness up. Here are a few suggestions that might help if the shelter isn't already doing this. Get the local paper involved. Call them and tell them you want to get the community aware and involved in the shelter. Ask if the would be interested in running some PSAs (Public Service Announcements - always free) about the shelter and the dozens of adoptable pets. The adoption day's a PetsMart could come under this or the Community Calendar section. Ask if they would be willing to run an "Adopt-A-Pet" segment each week featuring a couple of adoptable animals at the shelter. If this segment needs to be sponsored by an advertiser then the next step would be to find one like a local pet store, groomer or really any local business. If your shelter is a non-profit organization they could give the advertising sponsor a tax donation write off probably. It's worth a shot. Also include local radio stations. They will probably announce the adoption days on air at no cost as their community calendar or events type things. You might be able to even get a radio station to be a sponsor, do promos and include the shelter on their website if they have one.
Anyway, I could probably come up with more ideas if you think it would help.
Bless you for doing this!
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