Each of my cats react differently.
Sammy has to get even. If I had put my hand in front of his face like you did Marigold then he would have SCREAMED, maybe swatted at me, and then would have left to go sulk with his face against the wall! He lets you know when he is mad!!
Leroy would totally ignore me and keep on until you give in.
The rest of the kitties just run. If I even raise my voice and say no they take off and act like they have been beaten!! Must be the feral in them. Makes me feel bad though.