Yes, it does say pretty much the same for all breeds, but if you look where the lettering is black it says where the dogs are from & what he suggests are good thing for them to eat.
Such as:
Sibes-fish & poultry
Rotties-lamb poultry, dairy & wheat
Chows-rice, wheat, soy & occasional fish (did you know that he says The Chow Chow originated in China (Tibet) where it was raised as a meat source for human consumption. This was done on a scale that can be compared to the sheep ranches of New Zealand or the cattle ranches in our own country today. ewww )
Sounds ok, but if you want him to make a special diet for you dog...he wants$100!!!!! Now that's crazy