Much like the 60's and 70's when everyone wanted a Pet Rock I'm sure it's just a phase, but phase or not, I'm keeping mine and will love it until death do us part.
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My dad still has his pet rock. It was given to him from a friend at college back in the 60s-70s.
I met a girl in HS named Lisa, & we became good friends. I went to her b-day party & her mom asked if my dad was Frank from RRC. & I said yes. She asked if he still had his pet rock & dad told me it lives in his dresser.